First of all, I really appreciate a desk lamp that can simulate the warm glow of an incandescent lamp (this is 3k, not 2.7k which is close enough for me). The harsh white/blue colors of many LED lamps don't do it for me but if that is what you want, you can get that here too! In addition, I think it is nice to have a consistent light color throughout the entire house and the warm color is consistent with the rest of my home.I also really appreciate that I can turn it on/off and have it come back on at the LAST SETTINGS that I had previously!! I don't have to re-set my preference every time I turn on the lamp which is not uncommon (I have other lamps that I have to press the button 3-4+ times to get it to the intensity and/or color that I want every time I turn it on). Once you set your preference, it remembers it!It is somewhat of a minimalist design, just enough equipment to do what it needs to do. The black color matches the other things on my desktop. It does have quite a lot of brightness levels which I also appreciate.I find the height to be about right. If it is too tall, it can get in the way, and if it is too short, it may not be flexible enough for enough circumstances. I have my lamp behind the computer monitor, but then position the light over and towards the desktop in front of my screen. I can then reach underneath or around the monitor quite easily to turn the light on/off.Overall good value and nice, thoughtful, functionality.